Zero

a concept design that won iF 2013 Concept Design Award

The iF Design Awards, launched in 1954, is recognised as one of the three most important design competitions in the world. Among more than 10,000 works worldwide each year, only top 100 pieces can receive this Concept Design Award.

Under the guidance of my master supervisor Mr. Yang Xiongyong at Hunan University, in 2013, my concept “Zero” Rotatable Electric Plug won this honour.

I named it "zero" because it can be rotated 360 degrees, and by rotation, it can better adapt to various usage scenarios.

At the same time, it can also save your space, and the free rotation will give for freedom.




©2023 by LM